The
Story of the Logo
by Katharine
Schroeder
This is the
story of how The Official Jackie Chan Fan Club for Kids logo was created:
When I began
the Kids Club, I had lots of ideas about what I wanted the club to be. I
also knew that it was important to have a logo which would represent those
ideas. So I decided to ask some of my friends who were Jackie fans if they
would help me design a logo. I told them some of my ideas - that I wanted
a child or children in the logo, that I wanted a globe to signify the international
aspect of the club, and that I would like to somehow incorporate something
Chinese as well. Soon I got designs from many people...and they were all
wonderful! I gathered the best of them together and sent them to Willie
Chan to see which one he liked. Here's what I sent him:
Soon I heard
back from the office in Hong Kong. They said that they'd sent the sheet
of designs to Jackie in Dublin, Ireland! Within days, I heard back from
Willie's assistant - Jackie had chosen his favorite, but there were some
changes that he wanted made. He wanted us to use the JC Group's new "Dragon
Logo" in our design and he wanted us to change the font. So I contacted
Tamara Guion, the California artist whose design Jackie had chosen,
and told her what Jackie wanted. I sent her the JC Group's new logo to
include in the new samples. Here's what THAT looks like:
So Tamara got
to work and came up with some new designs based on what Jackie had requested.
Soon she sent me some choices which I then sent to Willie's assistant.
Here's what
I sent:
Jackie chose
number 2 and with some minor adjustments (can you spot the difference?)
that's the logo that is used in the newsletters and on all letters and announcements!
Whew! And you thought it was easy to design a logo!
Thanks to everyone
who sent in their designs and of course, thanks to Tamara and Jackie for
designing the awesome Kids Club logo!